Milk Nursingwear February Style Guide

February 4th, 2016


Nursingwear Styles we LOVE

Celebrations Nursing dressMilk Nursingwear’s Celebrations nursing dress is the perfect go-to dress all year long. We have updated this classic to make it dressier and more forgiving. Nursing openings are easy to access by pulling aside the crossover top on either side. Add a heart accented bag and jewelry for a splash of Valentine’s Day fun. Keep warm with tights, knee high boots, a scarf and a blanket cape.

Red Stripe nursing topTry our Red stripe 3/4 sleeve nursing top to brighten up your breastfeeding apparel. This striped, fun nursing top has an empire layer that you simply lift for discreet breastfeeding. Keep your Valentine look colorful but casual with red ballerina flats and a “LOVE” handbag.

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Milk Nursingwear $100 Valentine’s Day Giveaway

January 28th, 2016

stl2016It’s time for our annual Valentine’s Day Giveaway 

Three lucky customers will each win a $100 Milk Nursingwear gift card to shop our selection of stylish nursing tops and dresses.

It’s easy to enter – here’s how:

Simply complete the following sentence:

“I love Milk Nursingwear because…” and email it to by Friday, February 12, 2016, at noon EST, with the subject line “Share the Love.” We will count this as one entry. To earn two additional entries, include a picture of yourself wearing a Milk Nursingwear garment. It can be a photo of you by yourself, with a loved one, dressed up for a night out, or lounging at home – you get the idea!

Three winners will be drawn at random and announced on Monday, February 15, 2016. Winners will be notified directly via email. 

We look forward to hearing from you. Thanks for Sharing the Love this Valentine’s Day! 


  • Each participant can earn up to three entries in the giveaway. One for emailing a contest submission to Milk Nursingwear, and two additional entries for emailing their picture wearing Milk Nursingwear.
  • Entries must be submitted by Friday, February 12, 2016, at noon EST.
  • Three winners will be drawn at random and notified via email on February 15, 2016. They will also be announced on our Milk Nursingwear Facebook page, our Twitter page, and our freshmilk blog.
  • By entering this drawing, you agree to let us use your submission and/or photo on Milk Nursingwear’s website, freshmilk blog, Pinterest, Twitter, Instagram and Facebook pages (first name only).


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Wonderful Ways to Welcome Baby!

January 21st, 2016

When a baby is born, an announcement is sent out to family and friends alerting all to his birth and pertinent stats such as name, weight, height, and birth date. Today’s birth announcements range from traditional to truly creative. Here are some of Milk Nursingwear’s favorites:

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Milk Entrepreneur Spotlight

January 14th, 2016

Sarah Wells

Milk Nursingwear continues our Mom Entrepreneur interview series by highlighting Sarah Wells, creator of Sarah Wells Bags. Sarah resides in the Washington, DC area where she runs her business of designing and creating stylish yet functional breast pump bags. Her family includes her husband, Greg, a “lawyer and super-dad,” as well as her two daughters, Madeleine (age 4) and Abigail (age 3 months). Sarah was born in Boston and raised in upstate New York. In 1998, she made the move to DC for college and never left.

PrintWere you working outside the home before becoming a mother? If so, what is your background?

untitledI spent 15 years working in and leading nonprofit advocacy organizations, aimed at improving health care for women and the elderly. I have a Master’s Degree in Public Policy with a concentration in Women’s Studies.

PrintPlease tell us about your products, and explain how they work.

untitledI design innovative products to solve real-life challenges faced by mamas who use a breast pump during their breastfeeding journey. I have two products on the market now (with more coming in 2016!): stylish, functional and discreet breast pump bags (which hold all pumping equipment, accessories, purse items, laptop, etc.) and a just-launched wet/dry bag, “Pumparoo,” which enables moms to store their pump parts with milk residue in the refrigerator in-between pumping sessions, resulting in just one wash a day.

PrintHow did you come up with the idea for a breast pump bag?

untitledIn 2011, when Maddy was born, I was the Executive Director of a national organization and also an exclusive pumper. I schlepped an ugly black manufacturer breast pump bag all over the place and complained about it a lot. Friends and family encouraged me to do something about this mama problem and so I spent a couple of years, nights and weekends, working on a prototype, finding a manufacturer and working with my professional SCORE mentor. After I had everything in place and felt I had designed a better breast pump bag, I launched!

PrintDid you find your bag filled a need?

untitledAbsolutely — coincidentally, around the time I launched my business, the Affordable Care Act required private insurance companies to start covering the cost of breast pumps for new moms. Shortly thereafter, many of the breast pump companies eliminated the (ugly) manufacturer bag from their insurance provided pumps. The need for my designer breast pump bags was there prior to health reform – and then health reform (no more free ugly bag) made the market for my bags skyrocket!

PrintWhat made you want to start your own business?  Is this something you had always wanted to do and just needed the idea?

untitledI have always been an entrepreneur, just on a much smaller-scale. I even charged my two younger sisters membership dues to hang out with me (that might not have been the NICEST thing I ever did to them haha! But it was business savvy!). For the first part of my career, I applied that creative and entrepreneurial spirit to nonprofit organizations. I grew up in a family of public servants, so it was a natural course for me. When I hit on the idea for these products, I shifted gears into the business world.

PrintHow do you juggle motherhood and entrepreneurship?

untitledThe million dollar question! Entrepreneurs possess a lot of traits that are helpful in motherhood, like creativity and organization. My obsessive list-making at work carries over into my personal life and keeps us moving in military order. My 4-year-old is also really creative, so she and I bond a lot over that aspect of our personalities. The juggle is a daily struggle, especially now with a new baby/two kids; I enjoy that my hours are flexible, but they are still 40+ hours a week of work that have to fit in somewhere. I just take it one day at a time.

PrintWhat has been the biggest challenge you have faced?

untitledI would say scaling/growing my company. The first year was slower as I got to know moms and they got to know my brand; I purposely put just one bag on the market so that I could get mom input before I took a bigger plunge into inventory. That was an incredibly smart decision as many changes have been made along the way (such as adjusting bag size for new brands of breast pumps on the market). This second year, I have grown 1,000% over my first year; I’m blown away by the support of moms and a little overwhelmed by such fast growth. Things are moving fast now, and I’m trying to apply the same common sense strategies I did in the beginning of my journey.

PrintDo you have any advice for future mom entrepreneurs?

untitledGet a mentor! Look to your local SCORE chapter for a (free) professional mentor. I’ve been with mine for years now, and she has been instrumental in my success. Also, interview everyone you know or can find in your field; I’ve talked to probably hundreds of other mom entrepreneurs, especially in my early days, asking them about their lessons learned, etc. Information gathering and networking is key.

Milk Nursingwear recommends visiting Sarah Wells Bags at for the full line of these beautiful breast pump bags.

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Milk Nursingwear January Style Guide

January 7th, 2016


Bring in the new year with the latest fashions from Milk Nursingwear

Poet Sleeve Nursing Tunic by Milk NursingwearMilk Nursingwear’s Poet Sleeve nursing tunic is one our newest styles in our Fall/Winter line. For easy nursing access, just lift the empire layer. We have paired this flared sleeve nursing top with a black skirt and tights. It is long enough to also wear with leggings or skinny jeans. Stay warm this winter with a wool cape and hat. Finish the look with this great diaper bag, patent leather booties and a chunky, stone bracelet.

Billow Sleeve Top by Milk NursingwearOur Billow-sleeve top has crossover styling with smocked detailing. This cute nursing top looks cool and casual with stone cords and sheepskin boots. To nurse simply move aside the crossover front for nursing access on either side. Bundle up with a puffer jacket and waffle-knit scarf. Don’t forget to accessorize!

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How can Daddy help?

December 31st, 2015

Becoming a new mom is an amazing journey, but it can also be daunting. Dad, we need your help. Even if we are the ones breastfeeding, there is still so much you can do.nursing green top closer (1)

1. Read up – Get educated. You don’t have to read each and every book from the “What to Expect…” series or peruse the entire La Leche League website. Take some time to check out articles on breastfeeding and taking care of a baby. Ask questions…touch base with other new fathers in your life. They may be your best source of information. The more you know, the more you can help.

2. Provide practical help – Change diapers, bring baby to mom for breastfeeding and burp him afterwards, if mom is pumping – clean the pump and offer to bottle feed with breast milk, occupy older children, and so on.  The list of what you can do to help is endless.

3. Bond with Baby – This is a special time for all of you. Hold your baby as much as you can. Studies show that skin to skin contact can benefit Baby’s health in many ways and promotes bonding.

4. Take care of Mom – Make sure your partner has everything she needs to make breastfeeding as easy and convenient as possible – food, drink, her phone, whatever makes her comfortable. Advocate for Mom. Be her cheerleader for breastfeeding. Support and encouragement will help her to persevere both mentally and physically.

5. Take care of the house – Your child is definitely your new priority, but do your best to help around the house — even when you are not asked. It takes a few minutes to throw in a load of laundry or empty the dishwasher. Every little bit helps and is appreciated.

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Milk Nursingwear Wishes You a Happy Holiday

December 24th, 2015

 holiday-bannerTo all that celebrate, we wish you a very Merry Christmas and a Happy Hanukkah. We hope you enjoy this meaningful time with family and friends.

– The Milk Nursingwear Team

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La Leche League: An Excellent Source for Breastfeeding Support

December 17th, 2015

1824-6_1212social (1)La Leche League (LLL) is an international non-profit organization that has been around for almost 60 years providing both community support and education for all breastfeeding moms.

Both La Leche League USA ( and La Leche League International ( provide help in various ways. Their websites offer resources and forums for answering frequently asked questions. They will connect you to local chapters in your country/state to attend local meetings, where mothers can ask questions and share experiences. LLL USA also provides phone support: 1-877-452-5324 (1-877-4 LA LECHE).

“The mission of La Leche League USA is to help mothers to breastfeed through mother-to-mother support, encouragement, information, and education, and to promote a better understanding of breastfeeding as an important element in the healthy development of the baby and mother.” ~ La Leche League USA website

DID YOU KNOW? La Leche is Spanish for “the milk.”

Milk Nursingwear thanks the founders of LLL for their great foresight in the creation of what would become a global, grass-roots support group for all new mothers.


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Would you like that gift wrapped?

December 10th, 2015

Milk Nursingwear is happy to offer a NEW service of gift wrap for your gift-giving purchases.


Whether shopping for holiday gifts, or something special for that new mom or mom-to-be in your life, our gift wrap option is a beautiful way to present your selection(s).

To select gift wrapping for your order, check the box at checkout that asks if you would like to add gift wrap to your order. You will be charged $5.99 for the service. Your order will be shipped in a beautiful white cloth Milk Nursingwear gift bag, cinched closed with a white satin ribbon, and will include your gift message printed on a Milk Nursingwear gift card inserted in a plain white envelope.

Happy shopping!


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Milk Nursingwear December Style Guide

December 3rd, 2015


newMilk Nursingwear’s Layered zig zag nursing dress is flattering to all figures. The zig zag layers disguise the nursing opening so no one will know this is a nursing dress. This trendy nursing dress is perfect for work, a holiday party or even a date night. Make a statement while staying warm in a bright yellow, wool coat and leather boots.

lOur Side-shirred nursing top is a staple for any nursing wardrobe. This slimming nursing top looks fantastic dressed up or down. We show it here with distressed boyfriend jeans and suede booties. Layers are the best way to stay warm, so we added a buffalo plaid button down, a red puffer vest and a great turquoise scarf.


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